Data is Cheap.
A well instrumented game can provide a steady stream of meaningful data. If the game is widely deployed, the streams become a torrent. Most commonly our data stream is tracking in-game player experience, learning outcomes, usage and demographics, in order to optimize learning.
Insight is Precious.
Great analysis turns raw data into actionable insight. Simple stats don’t always distinguish correlation from causality. To get it right, we’ve learned to suppress our hunches, and go instead where the math leads us. We build hypotheses to fit the analytics, not the other way around. Surprise results are always more valuable than confirmation, even when they are uncomfortable.
Insight is squandered if it is not communicated. We develop innovative data viz and useful dashboards that are tuned to the needs of users, not statisticians.